Celebration San Gabriel is a prototype urban lifestyle centre located at the high profile site in the suburb of San Gabriel in Greater Los Angeles. The challenge to this development was to provide a sufficient critical mass of retail and services to meet the pent up market demand on this comparatively small 20 acre site. Also, the multi-ethnic demographics of the area also provided an unparalleled opportunity to brand and merchandise the tenant mix to cater to this highly diverse and vibrant marketplace.
Celebration San Gabriel
San Gabrial, California, USA
GRS Tasks/Strategic Input
- Development Feasibility
- Market Positioning Strategy
- Merchandising Strategy
- Tenant Mix Recommendation
- Design Input/Advisory
- Project Branding
- Marketing/Leasing Plan Review