APM Millennium City 5

Hong Kong, China

Located in the commercial epicentre of Kwun Tong in the Kowloon District of Hong Kong, this 7-storey vertically integrated shopping centre is the defining component to the massive Millenium City project developed by the noted Sun Hung Kai Properties Group.  Branded as “APM” or a “shop around the clock” theme, many of the retailers, entertainment facilities and services are opened 24 hours a day, with a target patronage base of primarily young adults.  Since its opening, many other developments in Hong Kong have attempted to emulate this concept but with less success.  APM is one of the top performing vertical malls in Asia today.

GRS Tasks/Strategic Input

  • Development Feasibility
  • Market Positioning Strategy
  • Merchandising Strategy
  • Tenant Mix Recommendation
  • Design Input/Advisory