Dubai Festival City

Dubai, U.A.E

Dubai Festival City (DFC) is the 2010 winner of the “Best Mixed Use Development” in the MENA region.  Centrally located in Dubai and along the historic Dubai Creek, this world-class project comprises of a wide range of commercial, retail, residential, institutional, educational and leisure / entertainment components.  DFC is one of the top retail showcases in the uber-competitive market of Dubai, with over 2.4 million s.f. of international, regional and local merchants.  Anchored by over 25 flagship and luxury stores, the centre features over 400 stores and an iconic Gold Souk.  This leading retail destination is accented by the waterfront Festival Marina and the retail corniche with over 40 Al Fresco restaurants and eateries, truly the “gathering place” for all Dubai residents and tourists.

GRS Tasks/Strategic Input

  • Development Feasibility
  • Market Positioning Strategy
  • Merchandising Strategy
  • Tenant Mix Recommendation
  • Design Input/Advisory
  • Anchor Tenant Introduction
  • Marketing/Leasing Plan Review