Celebration San Gabriel

San Gabrial, California, USA

Celebration San Gabriel is a prototype urban lifestyle centre located at the high profile site in the suburb of San Gabriel in Greater Los Angeles.  The challenge to this development was to provide a sufficient critical mass of retail and services to meet the pent up market demand on this comparatively small 20 acre site.  Also, the multi-ethnic demographics of the area also provided an unparalleled opportunity to brand and merchandise the tenant mix to cater to this highly diverse and vibrant marketplace.

GRS Tasks/Strategic Input

  • Development Feasibility
  • Market Positioning Strategy
  • Merchandising Strategy
  • Tenant Mix Recommendation
  • Design Input/Advisory
  • Project Branding
  • Marketing/Leasing Plan Review